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Press and Media

By: wfla.com

At the heart of BLUE BIN’s ethos is its groundbreaking approach to packaging. This brand stands as the first in the U.S. to bottle premium wines in 100% recycled PET material. This collaboration with Amcor, a leader in responsible packaging solutions, has yielded a full 750mL bottle that’s both entirely recycled and recyclable.

By: wineeconomist.com

Last week’s Wine Economist stressed the need to adapt to changing wine market conditions and to embrace innovations as part of that process. However, innovations are not always readily accepted (often rightly so). There is often the fear that change will simply ruin whatever good or service is being considered.

By: Sustainablebrands.com

Traditional glass packaging represents a number of problems when it comes to the totality of wine’s environmental impact. First, glass requires a lot of heat and energy to produce. Next, there’s the fact that less than a third of all glass in the US is recycled. Lastly, glass is heavy — and more weight equals…

By: Purewow.com

Wine drinkers know that toting a bottle to a party can be heavy. Especially if you’re lugging it across New York City. On the subway. California-based Ron Rubin Winery solves two problems in one swoop by packaging its Blue Bin Wine in a lighter, glass-lined recycled plastic bottle. 

By: Outshinery.com

The traditional glass bottle has long been held as the gold standard for wine packaging. However, a seismic shift is underway in the wine industry as innovative and alternative methods of packaging are gaining ground. This evolution is driven by numerous factors, including environmental sustainability, cost-efficiency, and consumer preferences…

By: It’s A Winederful Life

More recently, I was introduced to Ron’s latest venture: Blue Bin, which builds on his commitment to sustainability, verifiable performance, transparency and accountability. This initial effort was codified with the achievement of BCorp certification in August 2022 (presently one of only 33 Certified B Corporation wineries in the world and 1 of 5 in California).

By: The Washington Post

Over the years, I have visited Ron Rubin Winery and tasted some of his beautiful Russian River Valley wines several times, and have always enjoyed the very high quality of the wines.  Now Ron and his team have been the first winery in America to bottle a wine in a 100% recycled…

By: Packaging News

The company claims rPET gives the Blue Bin bottles several environmental advantages when compared to traditional wine packaging, including a reduction of greenhouse gas emissions, global warming, and other environmental impacts. Additionally, rPET wine bottles are lighter and shatterproof…

By: Dr. Liz Thach, MW

Over the years, I have visited Ron Rubin Winery and tasted some of his beautiful Russian River Valley wines several times, and have always enjoyed the very high quality of the wines.  Now Ron and his team have been the first winery in America to bottle a wine in a 100% recycled…

By: The Press Democrat

Driving near Sebastopol, Ron Rubin had an epiphany when he saw blue recycling bins parked along the road, a punch of color against the gray pavement. Blue Bin, the vintner thought, would be the perfect name for his new brand of wine in plastic bottles made from recycled materials.

By: Forbes

In recent years, wineries and winemakers have become increasingly conscious of the impact wine production and distribution has on the environment. Many companies are now altering farming practices to be more climate friendly, and considering sustainability in packaging…