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WEIGHS ONLY 52 GRAMS!

Discover The First Wine Bottle That's 100% Recycled And 100% Recyclable

Good For The Planet, For Wine, And For Yourself! 

The first premium, sustainably-grown California wine in planet-friendly, 750ml bottles made from 100% recycled materials that can also be recycled.

Healing The Planet

Sustainability That Makes A Real Difference

Through the adoption of thoughtful growing practices and innovative design that actively reduces carbon emissions, enables 100% recyclability and heals the planet.

Meaningful Reductions In Carbon Footprint

The weight of a typical wine bottle accounts for 29% of a winery' carbon footprint. Reducing bottle weight is the "low-hanging fruit" for wineries looking to make meaningful reductions in their carbon footprint.

Smaller, Lighter, Shatterproof Bottles

Our industry-leading packaging greatly reduces the cost of shipping and is good for the planet.

The Blue Bin Portfolio of Wines

Now that you're seeing this revolutionary wine packaging, you have great responsibility. Great responsibility calls for great action!

Join The Journey!

We invite you to join us in our mission to heal the planet through sustainable wine innovation by signing up for our email list and encouraging others to do the same.

At River Road Family Vineyards and Winery, we create wine that is 100% sustainable, inside and out!

Frequently Asked Questions

The 100% recyclable bottles we use weigh only 52 grams. A typical wine bottle weighs between 550 and 850 grams. 

The weight of a wine bottle accounts for 29% of a wine’s carbon footprint. Reducing bottle weight is the low-hanging-fruit for wineries looking to make meaningful reductions in their carbon footprint. Approximately half the carbon used to produce a bottle of wine is for the glass itself. This is a very big deal!

Our wines are bottled at our winery, River Road Family Vineyards and Winery, in Sonoma County. All Blue Bin wines are created using 100% sustainable grape growing practices. 

River Road Family Vineyards and Winery is a Certified B Corporation, one of only 33 wineries in the world with this certification. This is the highest standard in sustainability. To become a Certified B Corporation, a business must meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose.

Our wines can be purchased here on our website as well as at various restaurants and retailers (see the “Find Our Wines” section of our website). We are adding new restaurant and retail stores to this list every week so check back often. 

The inspiration behind the name came to Ron Rubin when he was driving to his winery on Route 116 outside Sebastopol, CA. He noticed all the blue recycling bins out on the road ready for pickup that day. As Ron and his team were exploring alternative bottles to combat the waste from traditional wine bottles, they discovered they could make a 100% rPET bottle, knowing that the blue bins are where all the recycled material comes from to produce rPET. “Blue Bin” felt like the perfect name. 

At River Road Family Vineyards and Winery, we take pride in delivering premium, sustainable wine, whether bottled in our 100% recycled bottles or glass. The package may differ, but the wine is the same quality; light, bright, and delicious.

If you would like to join us in our mission to heal the planet through sustainable wine innovation that enables the eco-conscious consumer to go anywhere and do anything with a minimum carbon footprint, please join our email list.